🎯 Targeting Capabilities

Reach Exactly Who You Want
Nothing More

From continent-level reach to city-block geofences — Adverteks gives advertisers the targeting precision that used to require enterprise contracts and dedicated account teams. Now it's self-serve.

Start Targeting Now → See Campaign Tools
190+
Countries & Regions
500+
IAB Content Categories
AI
Audience Segment Discovery
1km
Min. Geofence Radius

Country, City, or City Block — Your Call

Target by continent, country, state/region, city, or postal code. Layer multiple locations in a single campaign — include 10 cities while excluding one postal code. Granularity doesn't cost extra.

For physical businesses and event-driven campaigns, enable geofencing: draw a radius around any point on the map (minimum 1km) and serve ads only to devices within that boundary in real time.

Our geo data refreshes from IP intelligence providers every 6 hours — so when users cross a border or connect to a new network, targeting adjusts without lag.

Include / exclude by country, state, city, ZIP
Geofencing with lat/lng + radius (1km minimum)
Timezone-based day-parting (serve only during business hours)
Multi-region campaigns with per-region budget allocation
190+ countries with real-time IP intelligence data
🗺️ Geo Performance Breakdown
This Campaign
United States ✓
Canada ✓
United Kingdom ✓
🇺🇸 United States
58.4%
🇬🇧 United Kingdom
22.1%
🇨🇦 Canada
11.8%
🇦🇺 Australia
5.2%
🌎 Other (filtered out)
2.5%
📍 Active Geofences
Times Square, NYC
40.7580° N, 73.9855° W · 2km radius
Active
Downtown Chicago
41.8819° N, 87.6278° W · 5km radius
Active

📱 Device Targeting
🖥️
Desktop
44% of traffic
📱
Mobile
49% of traffic
📟
Tablet
7% of traffic
Operating System
Windows ✓ macOS ✓ iOS ✓ Android ✓ Linux CTV
Browser
Chrome ✓ Safari ✓ Firefox ✓ Edge Samsung
Connection Type
WiFi ✓ 4G/5G ✓ 3G

Desktop, Mobile, Tablet — and Everything Between

Control exactly which devices, operating systems, browsers, and connection types your ads appear on. Running a mobile app install campaign? Target iOS and Android only. Selling B2B software? Prioritize desktop + WiFi connections during business hours.

Device targeting is fully composable — combine device type, OS, and browser filters in any combination. Each layer is additive, not exclusive. Target "mobile + iOS + Safari + WiFi" with a single targeting config.

Adverteks also provides cross-device reach data in your campaign analytics — see how impressions split across device types and which convert best.


IAB Categories + Custom Publisher Blocklists

Map your campaign to IAB content categories to ensure your ads appear next to contextually relevant content. Finance ads next to finance articles. Travel ads next to travel guides. Context relevance improves CTR by 30% on average.

Add publisher-level allowlists (bid only on specific domains) or blocklists (never appear on certain sites) for precise brand safety controls. No additional fees for blocklist management.

For display campaigns, format targeting lets you specify which banner sizes and placements to bid on — from 300×250 rectangles to 970×250 billboards to sticky mobile interstitials.

Targeting Configuration
Content Categories (IAB)
Finance & Banking Real Estate Personal Investing Business News
Ad Formats
300×250 Rectangle 728×90 Leaderboard 320×50 Mobile Banner 970×250 Billboard
Publisher Allowlist
wsj.com bloomberg.com investopedia.com fool.com + 12 more
Blocked Categories
Adult Content ✗ Gambling ✗
Estimated reachable inventory ~180M impressions/day

🤖 AI Audience Recommendations
For: Spring Promo
Based on your campaign goals and current audience performance
High-Intent Finance Browsers
28M users · CTR 0.31% avg · Low competition
94
Match score
Wealth Management Seekers
12M users · CTR 0.28% avg · Medium competition
88
Match score
Real Estate Researchers
19M users · CTR 0.22% avg · Low competition
81
Match score
Small Business Owners
9M users · CTR 0.19% avg · High competition
72
Match score
Apply top 2 segments to campaign →

Audience Segment Discovery That Does the Research

Not sure who to target? Tell the AI your campaign goal and it surfaces the audience segments most likely to convert — ranked by match score, estimated reach, average CTR, and competition level.

Segments are derived from aggregated behavioral signals across our publisher network: what content users engage with, how long they dwell, which categories they visit repeatedly. No third-party cookies required. All signals are first-party and publisher-consented.

Apply a recommended segment with one click. Monitor its performance separately from your manual targeting in the analytics breakdown. Swap segments mid-campaign without restarting.

Why first-party segments?
Third-party cookie deprecation has made most DSP audience data unreliable. Our segments are built from real behavioral signals on publisher sites — the only data source that still works in 2026.

Every Targeting Tool in One Place

🌍
Location

Geo-Targeting

Country, state, city, postal code. Include or exclude any combination. Multi-region campaigns with independent budget controls per zone.

📍
Location

Geofencing

Radius-based targeting around any lat/lng coordinate. Minimum 1km. Ideal for event marketing, retail location campaigns, and competitor conquest.

📱
Device

Device & OS Targeting

Desktop, mobile, tablet. Filter by OS (iOS, Android, Windows, macOS) and browser (Chrome, Safari, Firefox). Stack any combination.

🗂️
Content

Category Targeting

500+ IAB content categories. Match ads to contextually relevant publisher content. Zero reliance on cookies or user profiles.

📐
Inventory

Format Targeting

Bid only on specific ad formats and placement sizes. Leaderboards, rectangles, mobile banners, video pre-roll, native cards. Mix and match.

🤖
AI

Audience Segments

AI-discovered segments scored by match quality, reach, and competition. First-party behavioral data only — cookie-free and privacy-safe.


Put Your Ads in Front of the Right People

All targeting options are available from $50/day. No minimums, no contracts, no waiting for account manager approval. Configure and launch in under 10 minutes.

✓ No credit card required to sign up  ·  ✓ Self-serve, no account manager  ·  ✓ Cancel anytime