This Privacy Policy explains how Adverteks collects, uses, discloses, and protects information from publishers, advertisers, and end users. We are committed to transparency about our data practices.
Adverteks is a programmatic advertising platform operating a Supply-Side Platform (SSP), Demand-Side Platform (DSP), and Real-Time Bidding (RTB) exchange. We connect publishers who want to monetize their digital inventory with advertisers who want to reach target audiences.
For the purposes of data protection law, Adverteks acts as a data controller for personal data of publishers and advertisers, and as a data processor (and in some contexts, controller) for end-user data processed in connection with ad serving.
When you register as a publisher, we collect:
When you register as an advertiser, we collect:
When ads are served on publisher sites, we may automatically collect the following data from end users (website visitors):
We collect technical data when you use the Platform:
| Method | Description |
|---|---|
| Registration forms | Data you provide when creating an account |
| Ad tags / JavaScript | Ad serving code placed on publisher sites collects end-user data |
| Cookies & pixels | Tracking cookies set by our ad serving infrastructure |
| OpenRTB bid requests | Data sent in real-time bidding requests from publishers to advertisers |
| Server logs | Automatically collected when you interact with our Platform |
| Third-party data | We may receive data from third-party data providers for targeting purposes |
We use the data we collect for the following purposes:
Adverteks uses several targeting methods to serve relevant advertising:
We use IP address geolocation to determine the approximate geographic location (country, region, city) of end users. This data is used to serve geographically-targeted advertisements. We use MaxMind or similar IP intelligence services. IP addresses are hashed or truncated before storage and are not stored in their complete form beyond 90 days.
We analyze page content (URL, category, keywords) to serve contextually relevant ads without requiring user identification.
Where permitted by applicable law and with appropriate consent, we may use cookie-based data to target ads based on browsing behavior and interests.
Ads may be targeted based on device type (desktop, mobile, tablet), operating system, and browser.
Adverteks operates an OpenRTB-compliant exchange. When a publisher page loads, we send bid requests to demand-side platforms (DSPs) and advertisers. These bid requests may contain:
Bid requests do not include full names, email addresses, or other directly identifying information of end users. We require all DSP partners to comply with applicable data protection laws and our data processing agreements.
We use cookies and similar technologies for ad serving, measurement, and fraud detection. For full details, see our Cookie Policy.
Key cookie uses include:
Where required by law (e.g., EU ePrivacy Directive, GDPR), we obtain appropriate consent before setting non-essential cookies on publisher sites.
We share data with third parties only as necessary to operate the Platform:
| Category | Purpose | Data Shared |
|---|---|---|
| Payment processors | Processing payments and payouts | Billing information, transaction amounts |
| Cloud infrastructure | Hosting and data storage | All Platform data (encrypted at rest) |
| DSP/SSP partners | RTB bid requests | Pseudonymous end-user data per Section 6 |
| Fraud detection | Invalid traffic detection | IP addresses, user agents, click patterns |
| Analytics | Platform performance monitoring | Aggregated, anonymized usage data |
| Legal/compliance | Responding to legal requests | As required by law |
We do not sell personal data of publishers or advertisers to third parties for their own marketing purposes.
| Data Type | Retention Period |
|---|---|
| Account data (publishers/advertisers) | Duration of account + 3 years |
| Financial/billing records | 7 years (legal requirement) |
| Ad serving logs (with full IP) | 90 days |
| Aggregated analytics | 3 years |
| Fraud investigation records | 5 years |
| Cookie-based data | 90–365 days (per cookie lifetime) |
We implement industry-standard security measures to protect your data:
If we become aware of a data breach affecting your personal data, we will notify you in accordance with applicable law (typically within 72 hours for GDPR-regulated breaches).
If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):
| Processing Activity | Legal Basis |
|---|---|
| Account creation and management | Contract performance (Art. 6(1)(b)) |
| Payment processing | Contract performance (Art. 6(1)(b)) |
| Fraud detection and security | Legitimate interests (Art. 6(1)(f)) |
| Behavioral ad targeting | Consent (Art. 6(1)(a)) |
| Analytics and reporting | Legitimate interests (Art. 6(1)(f)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
To exercise your GDPR rights, contact us at privacy@adverteks.com. We will respond within 30 days.
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:
To exercise CCPA rights, contact us at privacy@adverteks.com or submit a request via our website. We will verify your identity before processing requests.
Do Not Sell My Personal Information: End users on publisher sites can opt out of behavioral advertising by contacting us or via the opt-out link in ads we serve.
Regardless of your location, you may:
Submit requests to: privacy@adverteks.com
The Platform is not directed to children under 13 years of age. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will delete it promptly. Publisher sites using our ad tags must not knowingly serve our ads on content primarily directed at children under 13 without appropriate COPPA compliance measures.
We may update this Privacy Policy from time to time. We will notify you of material changes by email or prominent notice on the Platform. The "Last Updated" date at the top reflects the most recent revision. Continued use of the Platform after changes constitutes your acceptance.
For privacy-related questions, data requests, or to reach our Data Protection Officer:
If you are in the EEA and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (supervisory authority).