Publisher monetization guides, RTB deep dives, ad tech industry takes, and everything else happening at the intersection of AI and programmatic advertising.
Header bidding, ad density, viewability, floor pricing — every lever publishers can pull to maximize CPM without destroying the user experience.
From the page load to the winning creative rendering — a step-by-step breakdown of what happens inside an OpenRTB auction.
Invalid traffic credits after the fact don't help advertisers. Here's why pre-auction blocking is the only approach that works.
Contextual targeting on vertical publisher sites consistently outperforms broad network buys at the same budget. The data is clear.
The case for header bidding is strong, but implementation details matter. A frank comparison of fill rates, latency, and net revenue.
The machine learning model behind Adverteks' bid price optimization — features, training data, latency constraints, and production gotchas.
Third-party cookies are effectively dead in the EU. Here's what's actually working — contextual, first-party, and cohort-based approaches.
Everything you need to do before, during, and after installing the Adverteks ad tag on your site. Includes placement best practices and first-week optimization tips.
Estimate your potential monthly earnings based on your site's traffic, niche, and current RPM. Includes comparison against AdSense and other networks.
CPM, eCPM, vCPM, floor price, SSP, DSP, OpenRTB, header bidding, QPS — every term you'll encounter in programmatic advertising, explained plainly.
A visual walkthrough of the programmatic auction process — from bid request to impression delivered. Perfect for explaining ad tech to non-technical stakeholders.
OpenRTB spec implementation, ad tag integration guide, webhook documentation, and full API reference for publishers and advertisers.
Weekly programmatic advertising insights, platform updates, industry news, and tips for publishers and advertisers. No spam. Unsubscribe anytime.