The ad tech duopoly extracts 50–70% of every dollar spent on advertising before it reaches publishers. We built Adverteks to change that — an open RTB exchange where publishers keep 70% and advertisers pay for results, not overhead.
The global digital advertising market is worth over $600 billion. The problem? Two companies capture most of it, leaving publishers with a fraction of the revenue their audiences generate. Small and mid-sized publishers are especially squeezed — they lack the scale to negotiate direct deals and are stuck with whatever Google and Meta's black-box algorithms decide to pay.
Adverteks is the open alternative. We built a full-stack programmatic platform — DSP, SSP, and AI-powered RTB exchange — that any publisher can plug into regardless of traffic volume. No gatekeepers. No arbitrary approval process. Publishers keep 70% of every dollar advertisers spend.
On the advertiser side, we give brands access to premium publisher inventory without paying the platform tax. Every bid goes to actual publishers, not a walled garden's balance sheet.
Our real-time bidding engine processes auction decisions in under 100ms. It evaluates every impression for quality signals, runs fraud detection before the auction starts, and uses machine learning to optimize bid prices based on historical win/loss patterns.
Publishers get a single ad tag that works across display, video, and native formats. Revenue reports update in real time — no 48-hour delays, no mystery deductions. The dashboard shows every impression, every auction, every payout.
For advertisers, we're the opposite of a black box. You see exactly where your ads run, what you paid, and what you got. Campaigns go live in under 10 minutes with a $50/day minimum — no account manager required.
The fraud problem in programmatic advertising costs advertisers $44 billion per year. Our approach: validate every impression before it enters the auction, not after. We check device fingerprints, IP reputation, user-agent strings, and behavioral patterns in real time.
Invalid traffic is blocked — not flagged after the fact, not credited back in a monthly report. Blocked before the bid is placed. This keeps CPMs honest and gives advertisers the confidence to spend more on legitimate publisher inventory.
We're building the infrastructure layer the ad industry should have had from the start: open, transparent, and aligned with publishers and advertisers rather than extracting from both.
No minimum traffic thresholds, no approval waitlists, no favoritism. Any publisher with a site can earn from day one.
Publishers see every impression, every auction, every bid. No mystery deductions or opaque "partner fees" removed before payout.
Our models run on every impression — optimizing bid prices, detecting fraud, and maximizing CPM without human intervention.
Invalid traffic is blocked before auction entry. Advertisers pay only for real human impressions. Always.
70% revenue share is our floor, not our ceiling. We succeed only when publishers succeed — our interests are aligned.
Auctions in under 100ms. Earnings visible instantly. Campaigns live in minutes. No waiting for batch processing or monthly reports.
We've spent careers inside the walled gardens. We know exactly how the system is rigged — and how to unbuild it.
Want to join us? We're hiring →
Publishers earning 70% revenue share. Advertisers paying only for verified impressions. No gatekeepers between you and results.